Announcing: The “Red State” USA Tour!
This year, “Red State” will tour the country, in its own “word of mouth” tour, starting in March of 2011. The film’s coming to a town near you, where you can see it for yourself and then spread the word to others. The first stop? None other than the awesome Radio City Music Hall in New York! You can see a full list of dates here right now, and also request that the film come to your hometown.
Not only that, but the newly formed division, SModcast Pictures, has been announced as a model for filmmaking and distribution, by the people, for the people. More to come on that in the next few days, we imagine.
Read this just-released statement from The Harvey Boys:
The Harvey Boys have witnessed first hand the vagaries of “studio math” – the byzantine numbers game that sees an uneducated media and public celebrating “huge” openings at the box office while ignoring the obscene marketing costs attached to reach those figures. We believe it’s a pyrrhic victory to simply “buy” an opening weekend by pouring millions of dollars into TV spots, billboards and print ads. As storytellers, why not instead use our creative abilities that resulted in a film in the first place to also creatively SELL that film directly to our public?
We believe the state of film marketing has become ridiculously expensive and exclusionary to the average filmmaker longing simply to tell their story. When the costs of marketing and releasing a movie are four times that film’s budget, it’s apparent the traditional distribution mechanism is woefully out of touch with not only the current global economy, but also the age of social media.
Therefore, The Harvey Boys will not spend a dime on old world media buys (such as TV/Print/Outdoor) as we self-distribute our film, Red State, in an admittedly unconventional, yet extremely cost effective, word of mouth/viral campaign.
Knowledge is power, and we believe in empowering the filmmaker – so the Harvey Boys vow to make the financials of Red State open and transparent from which anybody hoping to follow suit can learn. We will do what no studio has dared: open up our books for the world to see so anyone interested in pursuing a similar independent release strategy has a better understanding of the BUSINESS of Red State.
And if we’re successful – or even merely effective – at producing a film distribution apparatus that can stand apart from the cost-prohibitive studio model currently viewed as the only way to get a movie into a theater? It is our intent to use the groundwork we lay with Red State to aid other filmmakers in releasing THEIR films, via our newly launched SModcast Pictures.
Don’t hate the studio; BECOME the studio. Anybody can make a movie; what we aim to prove is anyone can release a movie as well.
The Harvey Boys
Jon Gordon & Kevin Smith
Want to own some way cool merch AND say you had a hand in bringing “Red State” to the world? Check out the new shirts or a signed “Red State” poster, with more to come. Every penny made from all Red State merchandise goes into the print-making budget. The per-print cost is roughly $2500, so for a 1000-print run, they’ll need approximately $2.5 million dollars. The plan is that all this information be kept 100% public, so you’ll know how things are coming with the proceeds from the merch, the shows, etc, as the year goes on. It’s gonna be a fun, educational year, and the most insight ever into the cost and process of bringing a film to the masses.
Stay tuned — 2011′s just underway and already set to be the most groundbreaking here yet.